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Speaking of Brand Loyalty...

June 2024

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • What is brand loyalty?

  • Grassroots Racing - A Sport for ALL Ages!

  • Driver Spotlight: Ashlyn Piburn-Valley Speedway, MO

  • We're Talkin' Coast to Coast: MO-TN-PA

  • At P1, precision isn't just a goal...

  • 90% of customers are first exposed to performance brands AT the track!

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Grassroots Racing Pays!

May 2024

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Grassroots Racing Banks 'Big Time' Benefits!

  • 2024 Contingency Connection Tracks & Series

  • 2024 Contingency Connection Grassroots Racing Sponsors

  • We're Talkin' Coast to Coast: AK-MO-FL

  • Grassroots Racing. It's a Family Thing!

Grassroots HUGE Grassroots News!

April 2024
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Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Happy Anniversary to ALL of us!

  • 2024 Racer Rewards books hit the streets!

  • Buy from the brands that support your racing effort!

  • Congratulations NHRA Gatornationals winner - Marty Williams

  • Grassroots Social 

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News Ticker:  Marketing Managers agree....

February 2024

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • NEW Sponsors signing daily

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Grassroots Wired:  Million Dollar Question Answered

January 2024

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Contingency Connection is a MEGA Influencer

  • Don't roll the dice with your marketing budget!

  • Don't worry about the future of Grassroots Racing with Holley behind the wheel!

  • Don't take our word for it...

  • Race Winning Brands

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Grassroots Wired:  Naughty or Nice -- Grassroots Racers Win

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • NEW sponsor support for Grassroots Racing

  • Discounts for Engine Builders & Performance Shops

  • A Racer's Wish List 

  • Naughty or Nice you can WIN a FIRMAN Generator!

  • And the PRI Survey Says...

  • What's in it for a racetrack or traveling series?  

  • Big Time Banquet Sponsors

  • Actions Speak Louder than Words

  • Gift Wrapping 101 

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News Ticker: How to Connect with Grassroots Racers

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Weekly tracks are vital to performance brands

  • Algorithms + Common Sense = Best Combination

  • Racetrack Direct - Racer Direct - Fan Direct

  • Hawk Performance Rocks Grassroots Social

  • SEMA Show

  • Contingency Connection celebrates 30 years!

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News Ticker: NOTABLE Grassroots News!
Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.
  • Contingency Connection celebrates 30 years!
  • PREVIEW: Contingency Connection's next chapter
  • Grassroots Racing is a kid thing too
  • AERA Deadline Approaching. You are invited to join!
  • WDRA & Contingency Connection celebrate first year collaboration!
  • PRI Suvey says ...
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News Ticker: Rottler & JE Pistons invite Grassroots USA!

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Rottler Open House 100 year celebration

  • Get a Chance to win $250 toward JE Pistons!

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News Ticker: Heavy Hitters Do Gra$$roots for a Reason

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Who cares about Grassroots Racing?
    Rottler, MAHLE, Elgin, Lincoln, and US Motor Works for starters!

  • Rottler celebrates 100 years

  • Elgin celebrates grassroots racing with special events

  • Powered by Mahle Engine Giveaway

  • Lincoln Welder Giveaway

  • Grassroots Racing: Buying Parts, Racing Hard, Having Fun!

  • US Motor Works opens new fulfillment center

  • Grassroots Racing at its best!

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News Ticker: Celebrating Where We Came From!

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Contingency Connection Sponsors Care

  • Contingency Connection Drifters

  • Canton Racing Products IS Grassroots Racing!

  • Greer Dragway - Longest Running Contingency Connection Track-25 years strong!

  • Melling Racing Weekends Across America

  •  Racers & Fans love Race-Gas®

  • Karly Hearne aka Boat Girl strikes again!

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News Ticker: It's a girl thing too!

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Launches the NEW Sniper 2!

  • Dart, Manley, Wiseco Support Grassroots Racing in the USA

  • The Aeromotive Group cares about Grassroots Racetracks!

  • Stage 8 World's Best for Grassroots Racers

  • "Yes, I race like a girl! Try to keep up!"

  • IDIDIT won't steer you wrong!

  • Actions Speak Louder than Words.

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News Ticker: Who Cares? Thirsty Thursday News

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Who cares about grassroots racing?

  • Holley cares! It's Bristol Baby!

  • Elgin Industries is ALL in!

  • Kingsport Racers love Elgin right back!

  • The MID-AM Racing Series IS grassroots racing!

  • WWTR is SERIOUS, FUN Grassroots Racing!

  • Bunker Hill Dragstrip Jr. Dragsters + Moser = Grassroots Indianapolis USA!

  • Maryland International Raceway is ALL about Racers, Fans, and Sponsors!

  • NO DOUBT Wayne County Speedway cares about Weekend Warrior Racers!

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News Ticker: Good News for Grassroots Racing

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • ●  Interaction Gains Traction
    ●  Sponsors get it ON!  Onsite and Online Sponsorship Activation
        o Richmond Weekend Warrior Sponsor since the beginning of time
         o Race Gas® Get Your Gas in Gear Tour
        o Mahle Engine Giveaway
         o WIN a Lincoln Welder 4th of July Promo
    ●  PRI Survey SAYS...and Contingency Connection says Ditto Ditto Ditto!
    ●  OMG! This MIDWEST WINGLESS Racing Association!

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Gassroots Wired: Best Combo in Motorsports Online & Onsite

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • How to stand out in a saturated digital landscape.

  • A vital element in the Performance Marketing Mix.

  • The most overlooked benefit of Contingency Connection.

  • Engine Giveaway powered by Mahle USA.

  • A strategy to join your customers where they spend their free time.

  • Meet Our Winners.

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Gassroots Wired: No stress, let's CELEBRATE!

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Don't Stress over Marketing & Budgeting

  • New Drag Sanction partners with Contingency Connection 

  • Selling to Engine Builders, Performance & Machine Shops, and Installers

  • Elite Sponsors center stage at Championship Banquets nationwide

  • Celebrating track champions...more to come

  • Rottler's Engine Performance Expo is back!

  • Speedboat racers redeem Racer Rewards coupons 

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Grassroots Wired: How to engage grassroots racers & fans

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Racers talk about contingency sponsorship

  • Connecting with racers & fans when you can't be there

  • Banner ads won't necessarily win a lifetime customer--but banners just might!

  • Social Media is victorious for Hawk Performance & Nacho Nate

  • FIRMAN Generator's 4th of July Promo Success

  • Richmond Gear--at the track without leaving the office

  • Race Gas "Get Your Gas in Gear" Grassroots Racing Appreciation Tour

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News Ticker: NEW manufacturers join Contingency Connection

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • New manufacturers join Contingency Connection

  • New Grassroots Racing Championship Bonus programs for 2022

  • Contingency Connection $100,000 Grassroots Racing Program

  • LOYAL Grassroots Racing Sponsors

  • Tracks & Series joining daily! Deadline March 15th

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Grassroots Wired: One statistic we should never forget

While we all value web advertising, online marketing, and digital advertising--there is ONE statistic that successful motorsports managers should always keep in mind when budgeting advertising dollars:
90% of all customers are still first exposed to performance brands AT the track. 

  • Happy contingency winners!

  • AERA Engine Professional & Performance Shop book hits the streets

  • Something you might not know about Contingency Connection

  • Are you holding a GRUDGE? We are!

  • Erson Valve Springs rules to remember

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Grassroots Wired: Racer Rewards Books hit the streets

Racers CASH-IN with Racer Rewards Books!  Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program that rewards local racers with money-saving discounts from TOP performance manufacturers.

  • Racer Reward$ Books hit the streets

  • Top Performance Manufacturers invest in grassroots racing

  • Quality Track & Series Lineup 

  • Happy Racer Rewards Winners  

  • Sponsors offer Elite Bonus Awards in 2021

  • Firman Performance Generators POWER grassroots racing

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Grassroots Wired: Race with Parts that Pay for Themselves

  • Contingency Connection sponsors pay racing expenses

  • Congrats Sweepstakes Winners

  • Welcome new sponsors

  • Engine Performance Expo October 2021

  • Great Racer Story

  • Holley Performance Video

GRASSROOTS WIRED: Thanksgiving Issue is ALL GOOD NEWS

Racers and track owners can breathe a sigh of relief as they go into the holiday as sponsors are making commitments to step-up their support for weekly, grassroots racing after pandemic setbacks.

Plus:

  • Racers & Tracks receive good news for 2021

  • Engine Professional Rewards Book ships today

  • 16 Thankful winners from Lonesome Pine Raceway

  • Bonus & Banquet Sponsors present Champions Awards

  • SCT Performance Evolution of Tuning Video

GRASSROOTS WIRED: Racer Rewards keeps thousands of Racers Racing!

Ask any racer what’s #1 on their wish list and they will tell you sponsorship support to help pay racing expenses -- and sponsorship support for their local track, so they have a place to race. Find out how Contingency Connection Racer Rewards delivers both!

Plus:

  • Racer Rewards keeps thousands of Racers Racing

  • 100 Sponsors support Fan & Racer Appreciation Night

  • Richmond Gear Weekend Warrior Series

  • Melling Race Weekends Across America Tour 

  • Loud & Proud: Sponsors Support Grassroots USA

  • Banquet Bonus Awards Blowout!

GRASSROOTS WIRED: The Story of the LA Late Model Series

LA Late Models has an important message for marketing and advertising managers. Find out what it is in this issue of Grassroots Wired.

Plus:

  • A must read for Motorsports Marketers

  • It's a good SINE for Grassroots Racing

  • Welcome! New Tracks & Series

  • New sponsors sign-on to support grassroots racing 

  • Loud & Proud: Celebrating Grassroots USA

  • Don't take our word for it! Read Sponsor & Track Evaluations

  • Spotlight Sponsor: IDIDIT Performance Columns

  • It's Celebration Time! Tracks & Series honor champions

GRASSROOTS WIRED: Content-Driven Grassroots Marketing - Just what the sponsors ordered

What is a content-driven strategy? How does Contingency Connection help build your brand? Find out how in this issue of Grassroots Wired.

Plus:

  • Winter blues turn GREEN as Racers BUY these brand$

  • By the Numbers for 2020 Budgeting

  • Grassroots Racing Snapshot

  • Premier Tracks & Series that Celebrate Racers & Sponsors

  • Bonus & Banquet Awards for Champions

GRASSROOTS WIRED: Armed Forces Racing + Contingency Connection = Winning Combination

AERA Engine Professional Rewards builds Shop Profitability. Find out how in this issue of Grassroots Wired.

Plus:

  • Armed Forces Racing + Contingency Connection = Winning Combination

  • Sponsor ID Loud & Proud in the USA

  • NEW Tracks and Series join 2020 Contingency Connection

  • Banquet Time-Sponsors & Tracks Celebrate 2019 Champions

  • IronGiantSeries.com "represents" for TEAM HOLLEY 

  • Video-Holley EFI and MSD Pro 600

GRASSROOTS WIRED: Heart of Texas Speedway is ONE of 50 reasons to join

Racers with Contingency Connection Racer Rewards can “Race with Parts that Pay for themselves." Find out how in this issue of Grassroots Wired.

Plus:

  • 1 of 50 reasons to join CC: Heart O' Texas Speedway 53 Years Strong

  • Sponsors Benefit from Creative Track Promotions

  • Richmond Gear Weekend Warrior Promo ... 20 years & counting! 

  • Major Bonus & Banquet Awards Still Up for Grabs! Read all about it.

  • Loud & Proud: Sponsor Banner Advertising-Whoop! Whoop!

  • WORLD PRODUCTS Blocks Are Built to Take the Heat

GRASSROOTS WIRED: Only the BEST for Grassroots Racers

Racers with Contingency Connection Racer Rewards can “Race with Parts that Pay for themselves." Find out how in this issue of Grassroots Wired.

Plus:

  • Building Racecars in the Driveway and Using Racer Rewards to Pay for it

  • "E-Z on Up" for the Best Burger in Town

  • Loud & Proud: Douglas County Speedway, Greer Dragway, Kingsport Speedway, Atlantic Pro Tree Series, Shady Bowl Speedway, Cordova International Speedway, Heart O' Texas Speedway, Lost Creek Raceway

  • Mid-Season Bonus Awards Boost Track & Series Profitability

  • Northwest Pro4 Alliance promotes Racer Rewards Sponsors

  • Learn to Install and LS Series Fulcrum Upgrade from PRW Industries

GRASSROOTS WIRED: It's happening now! Contingency Connection launches nationwide

Racers with Contingency Connection Racer Rewards can “Race with Parts that Pay for themselves." Find out how in this issue of Grassroots Wired.

Plus:

  • Racers - Race with parts that pay for themselves!

  • Which parts to buy? Buy from these Grassroots Racing Sponsors

  • Where to race? Contingency Connection Track & Series Listing 

  • Photos: Kingsport Speedway, CRS Super Trucks, Macon Speedway, Lincoln Speedway

  • TURN UP your speakers and GET DOWN with Kingsport Speedway

  • Check out BONUS AWARDS up for grabs

  • Racers love Hawk Brakes!

GRASSROOTS WIRED: Racers and Sponsors Cash-in with Contingency Connection!

Spring Fever is starting early this season as grassroots racers and shops CASH-IN on valuable discount offers from Contingency Connection’s Racer Rewards program.

Plus:

  • Get Seen & Heard: Contingency Connection by the Numbers

  • Holley Performance Ignite Your Passion Video

  • Melling Sponsors Race Weekends Across America Tour

  • Sponsors Sign-up and Re-up with Contingency Connection

  • More Tracks & Series Join Contingency Connection

  • Loud & Proud: CRS Super Truck Series Banquet Winners

GRASSROOTS WIRED: Contingency Connection IS Grassroots Racing-but don't take our word for it

Investing in grassroots marketing programs increase YOUR bottom line while also safeguarding the industry.

Plus:

  • Loud & Proud: Stateline Speedway, CRS Super Trucks, Plymouth Speedway and Crossroads Dragway featured

  • Featured Sponsor: Elgin celebrates 100 years

  • Join the Team like Tital Fuel Tanks, Brisk Spark Plugs and Kajun Mini Stocks.

GRASSROOTS WIRED: Don't overthink it! Sometimes it really is that simple.

Tom and Phyllis Butherus have gone from the altar to the altereds at the drag strips.

It's banquet season! Check out our sponsors.

GRASSROOTS WIRED: It's so simple, it's genius!

AERA Engine Professional Rewards can help YOUR bottom line. Directly connect with manufacturers through this Contingency Connection and AERA program.

Plus:

  • Register to win an engine!

  • Featured Series: Atlantic Pro Tree Series

  • Featured Video: Canton

  • Join the Team - connect with racing enthusiasts from every aspect of the sport

GRASSROOTS WIRED: Win a ride-along in a Cardinal from Fields Auto Works

Join Fields Auto Works for a live stream in the cockpit of their newest sports car as they test at Mid-Ohio Sports Car Course on Monday, September 24th. FAW’s new track-oriented sports car, the Cardinal, will be making its public debut in person and online.

An 11-year-old from North Carolina goes from go karts to Late Models while cashing in on Contingency Connection rewards.

Plus:

  • Featured Sponsor: Holley

  • Featured Video: Richmond

  • Join the Team - connect with racing enthusiasts from every aspect of the sport

GRASSROOTS WIRED: Classic Instruments ramps up automotive performance monitoring

Every weekend, fans and drivers alike, make memories and continue traditions. Contingency Connection sponsors are an integral part of those traditions.

Plus:

  • Featured Sponsor: Classic Instruments

  • Featured Video: Air Flow Research

  • Join the Team - connect with racing enthusiasts from every aspect of the sport

Grassroots WIRED: Racers and shops cash in on Racer and Engine Professional Rewards

The end of summer is just the beginning of savings for grassroots racers and shops, Thanks to the Engine Professional Rewards Program!

The 2017 Contingency Connection Bonus Program lineup is the biggest in our 25 year history! How will you cash in?

Plus: 

  • Loud and Proud track photos... is your hometown track featured?!

  • Featured Sponsor: Holley Performance Products

  • Featured Video: Meet the Renegade Racing Fuel family

Grassroots WIRED: Turbocharge your Bottom Line with AERA Engine Professional Rewards

AERA Engine Professional Rewards adds to the bottom line for manufacturers & suppliers while increasing shop profit margins.  How does it work?

Melling Performance Racing Weekends Across the Country! MELLING Performance is shipping over $1000 in Prizes, Apparel, and Awards to each qualifying Contingency Connection Racer Rewards track & series to be presented to Racers, Officials, and Fans!
 

Plus:

  • Loud & Proud: Local Track photos!

  • SCAT Crankshafts introduces the 9000 Cast Crankshaft

  • Featured video: Legendary Bill McKnight discusses the markings on the back of a Clevite bearing and what they mean.

Grassroots WIRED: Partnership with Quality Tracks & Series Boosts Contingency Connection’s ability to Bring National Sponsorship to Grassroots Racers

Continuing its mission of introducing the best performance parts manufacturers to local racing communities, Contingency Connection has added more than two-dozen highly respected racetracks and series to its 2017 grassroots Racer Rewards support program.
 

FUELAB launches all new high efficiency twin screw fuel pump!
 

Contingency Connection is grassroots racing... but don't take our word for it... read our Track Testimonials!
 

Featured Sponsor: CANTON Racing Products 

Grassroots WIRED: Women in Grassroots Racing: Careers in Every Aspect of the Sport

Contingency Connection recently interviewed three women who work in different aspects of the motorsports industry: manufacturing, driving, and track operations, as part of their continued initiative to create conversations and promote the grassroots racing industry.

 

Plus:

  • Product of the month: Wilwood's compact remote tandem master cylinders

  • A family thing: Father and son racers find success with the help of Racer Rewards program 

  • DEI launches grassroots support program

  • ATTN racers: NEW sponsors join Racer Rewards program!

  • Featured video: POR-15 3 Step System

Grassroots WIRED: New sponsors join CC daily as top performance manufacturers think locally to grow nationally by investing in grassroots racing

Contingency Connection continues to announce new sponsors for their popular Racer Rewards and Engine Professional Rewards programs!

Plus:

  • TRACK TALK: Lost Creek Raceway, Anaconda, MT 

  • New tracks and traveling series join Contingency Connection for 2017

  • Featured Sponsor: Competition Products 

Grassroots WIRED: Innovative Racer Rewards program helps grassroots racers build with the best

As the 2016 Sportsman class champion at Ohio’s famous National Trail Raceway, veteran drag racer Dana Thompson’s success on the strip is a combination of natural talent, hard work, a great team around him and the best performance technology on the market in his ’67 Camaro.

Plus: 

  • 2016 Racer Rewards Bonus and Banquet Sponsors!

  • Racer Rant: Jeffrey Freeman, Cordova International Raceway

  • Featured Sponsor: JE Pistons

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