Reaching weekend warriors and shops is paramount to successfully marketing Holley’s extensive line of performance products. If you are thinking of doing any motorsports support program, Contingency Connection should be the first call you make. It delivers outstanding ROI at the grassroots level, is managed professionally and enjoys outstanding racer & track support!
Holley Performance Products
Auto Meter was one of the first companies to sign up for Contingency Connection and I am so glad we did. I have never seen another program offering such tremendous support for the grassroots racer AND the manufacturer, it is truly one of the best programs we've ever done!
Although professional racing is a significant portion of our business, the majority is still weekend warriors. Without them our business wouldn’t be successful, so we continue to focus on supporting them whenever possible. The Contingency Connection program allows us to support racers at local tracks that we normally couldn’t reach directly.
We are proud to have been the first company to sign with Contingency Connection 25 years ago and plan to stay for the duration! They add value year after year with new race markets and new venues. The program offers a great return on our relatively small investment