The Leading Grassroots Racing, Engine Builder, and Performance Shop motorsports marketing program in the country for 32 years!
Racer Rewards
Delivering NATIONAL Sponsors to LOCAL Tracks & Series!
Race with Parts That Pay for Themselves
Contingency Connection’s Racer Rewards Program GUARANTEES $50,000–$100,000 in weekly awards from nearly 100 leading performance manufacturers to every participating track and series. By connecting top performance brands directly with grassroots racers, Contingency Connection builds powerful brand awareness and engagement—putting real savings back into the hands of real racers on a budget. Plus, all member tracks receive Mid-Season Awards and Year-End Championship Banquet Awards—at no additional cost!
CONTINGENCY CONNECTION RACER REWARDS OVERVIEW
For over 32 years, Contingency Connection has delivered national sponsorship awards to local grassroots racetracks. We partner with nearly 50 tracks nationwide, hosting approximately 1,000 events annually — reaching more than 18,000 racers and 50,000 fans each week.
HOW RACER REWARDS WORKS
Racer Rewards is a turnkey weekly awards program connecting grassroots racers and racetracks with nearly 100 leading performance manufacturers. Contingency Connection secures the national sponsors and provides the awards—giving local tracks a national sponsorship awards program without having to make one phone call to one sponsor.
Each participating track receives 50 Racer Rewards Books, each containing nearly $5,000 in manufacturer discounts and special offers on the products racers actually buy and use. Tracks decide how the books are awarded throughout the season.
What’s more---every track receives Mid-Season Awards, special-event promotions, product certificates, sponsor swag, and Year-End Championship Banquet Awards—all at no additional cost.
IT'S AS EASY AS 1-2-3:
-
DISPLAY DECALS —Racers simply display sponsor decals on products they use—or would like to use.
-
WIN RACER REWARDS —Winning Racers receive a Racer Rewards Book featuring nearly 100 manufacturer offers valued at almost $5,000.
-
SAVE MONEY & RACE MORE — Racers save money on the parts they already buy, making it more affordable to race more often!
EVERYONE WINS
-
Racers: Save money on performance parts, helping them afford to race more often.
-
Racetracks: Add thousands of dollars in awards without increasing the cash purse—helping build car counts, racer loyalty, fan engagement, and profitability.
-
Sponsors & Manufacturers: Gain direct exposure to active end-users through Racer Rewards Books, track signage, PA announcements, social media, and digital content.
It's that simple!
Ask your track or series operator to enroll in Contingency Connection Racer Rewards today!
Stay Connected with the Grassroots Wired
Get the latest news about Racer Rewards promotions, sweepstakes, giveaways, sponsor news, special events, winner photos, new products, and racing news from around the country.
Join our mailing list today and never miss an issue!
Racers - Race with Parts That Pay for Themselves
Sponsor News
Contingency Connection sponsors want to help pay your racing expenses!
The Racer Rewards contingency book will be presented to Race Winners at member tracks and series all season long. It includes nearly $4000 in valuable product discounts. It’s simple: Racers redeem sponsor product coupons and “Race with Parts that Pay for themselves!"
But don’t take our word for it.
Jeffry Freeman a bracket racer at Cordova Raceway said, "Thank you Contingency Connection Sponsors! This is about 70% of the stuff that I got this year, for almost next to nothing, except for shipping on a few things. Let's just say it pays to win! This photo doesn't include the piles of stuff I got on the other side of the garage from past years racing at Contingency Connection tracks. Everybody should take full advantage on the upcoming season of the program. 98% of the businesses involved in the program are overly nice and super helpful."
- Jeffry Freeman -Cordova Raceway