The Leading Grassroots Racing, Engine Builder, and Performance Shop motorsports marketing program in the country for 32 years!
About Contingency Connection
Bringing Grassroots Motorsports Together for More Than 32 Years
For more than 32 years, Contingency Connection has united manufacturers, racetracks, traveling series, racers, engine builders, performance shops, installers, and fans through one of North America's largest grassroots motorsports marketing and sponsorship networks.
Today, Contingency Connection connects leading performance manufacturers and corporate sponsors with nearly 50 premier racetracks and traveling series, more than 3,000 AERA-member engine builders, performance shops, installers, and machine shops, over 18,000 active racers each week, and millions of grassroots motorsports fans throughout the United States and Canada.
Our reach spans nearly every major racing discipline, including Dirt, Drag, Asphalt, Drift, Road Course, Drag 'n Drive, Speedboat, Off-Road, Diesel, Mud Racing, Sand Drags, Tractor Pulls, Motorcycle competition, and more.
Through our two national flagship marketing programs—Racer Rewards® and Engine Professional & Performance Shop Rewards—along with our new online Racer Rewards UNLIMITED™ platform—we create turnkey partnerships that help manufacturers grow their brands, help racetracks increase participation and profitability, help racers reduce the cost of competing, and help professional engine builders and performance shops connect with the industry's leading manufacturers.
Why Contingency Connection Works
Alone... a local racetrack may struggle to attract major national corporate sponsorships.
Alone... a manufacturer may find it difficult to justify investing in just one racetrack or a single racing division.
Alone... grassroots racers face rising costs just to stay on the track week after week.
Alone... engine builders, machine shops, installers, and performance shops may miss out on valuable manufacturer rewards, discounts, and promotions.
BUT Together... Everyone Wins!
Contingency Connection brings manufacturers, racetracks, traveling series, racers, engine builders, performance shops, installers, and fans together into one powerful grassroots motorsports marketing network.
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Manufacturers receive affordable, measurable national marketing programs that build brand awareness, generate product demand, and drive sales.
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Racetracks & Traveling Series receive turnkey sponsorship programs that increase car counts, reward racer loyalty, attract new competitors, and improve profitability.
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Racers receive valuable manufacturer awards and savings that help them Race with Parts that Pay for Themselves!
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Engine Builders & Performance Shops receive exclusive manufacturer rewards, technical information, and direct access to one of the industry's most valuable professional buying audiences—shops that purchase performance products in volume while recommending and installing those same products every day.
Racer Rewards®
Designed specifically to help grassroots racetracks succeed, Racer Rewards provides participating tracks and traveling series with a nationally sponsored contingency package valued at more than $100,000.
Tracks reward loyal racers, attract new competitors, increase car counts, and improve profitability—without increasing purse money.
Race with Parts that Pay for Themselves!
Racers earn weekly Winner Rewards, midseason promotions, championship bonuses, and year-end banquet awards on the performance parts they use every week, helping offset the cost of racing while rewarding brand loyalty.
Participating manufacturers receive year-round grassroots marketing through trackside signage, public address announcements, social media, websites, event photography, special events, and direct engagement with the racers who purchase and recommend their products.
OUR NATIONAL MARKETING PROGRAMS
Engine Professional & Performance Shop Rewards
Presented in partnership with the AERA Engine Builders Association, this program serves more than 3,000 AERA-member engine builders, machine shops, installers, and performance shops throughout
North America.
Members receive the annual Engine Professional & Performance Shop Rewards Guide, technical information, exclusive manufacturer rewards, and valuable product savings designed specifically for professional
performance businesses.
Sponsoring manufacturers gain direct access to one of the industry's most valuable professional buying audiences—engine builders, machine shops, installers, and performance shops that purchase performance products in volume while recommending and installing those same products every day.
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Racer Rewards UNLIMITED™
Racer Rewards UNLIMITED extends the benefits of Racer Rewards beyond Victory Lane by giving every racer access to participating manufacturers—not just race winners.
Drivers receive valuable product offers, promotions, savings, giveaways, and product information throughout the season, while manufacturers gain expanded digital exposure and direct engagement with the entire grassroots racing community.
The result is greater value for racers, increased visibility for sponsors, and another powerful reason for competitors to race at Contingency Connection member tracks.
MORE THAN MARKETING
Contingency Connection is more than a marketing platform—we're a partnership built around helping the entire grassroots motorsports industry succeed.
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We help manufacturers build stronger brands and sell more performance products.
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We help racetracks increase participation, reward racer loyalty, and improve profitability.
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We help racers save money so they can afford to race more often.
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We help engine builders and performance shops connect with trusted manufacturers, valuable rewards, and exclusive opportunities.
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We bring the entire grassroots motorsports industry together through one unified national network.
For more than 32 years, Contingency Connection has been connecting the people, companies, and organizations that make grassroots racing stronger—and we're just getting started.
Meet Jackie Ressa
Owner and Powerhouse in Grassroots Motorsports Marketing for 40 Years
Jackie Ressa, President of JRB Marketing, is a leader in grassroots motorsports marketing, connecting national brands with performance enthusiasts and end-users across the country. Her passion for racing began early while working at Edgewater Sports Park and Nationwise Auto Parts during high school in Cincinnati, Ohio. After earning a degree in Business and Marketing from Miami University, Jackie launched her career at Ford Motor Company's Parts and Service Division before transitioning to Motorcraft Racing, where she managed NASCAR and IHRA Drag Racing promotions in Bristol, Tennessee.
While serving as Marketing Director for the International Hot Rod Association (IHRA) in Bristol, Jackie recognized a gap in the industry—manufacturers were seeking direct access to the massive grassroots racing market, while local racetracks and racing series struggled to secure sponsorship. To address this need, she founded Contingency Connection and created the Racer Rewards program, a national platform connecting manufacturers with grassroots racers, racetracks, traveling series, and fans. What began in drag racing quickly expanded to include Dirt, Drift, Asphalt, Grudge, Street, Speedboat Racing, Off-Road, and numerous other forms of grassroots motorsports.
Soon after, Jackie introduced the AERA-sponsored Engine Professional & Performance Shop Rewards program, providing manufacturers with direct access to more than 3,000 high-volume engine builders, performance shops, installers, and machine shops throughout North America.
As the motorsports industry continued to evolve, Jackie once again expanded Contingency Connection by developing Racer Rewards UNLIMITED—a year-round digital marketing platform that extends manufacturer exposure beyond Victory Lane. By giving every grassroots racer access to participating manufacturers through exclusive offers, promotions, product information, and savings. Racer Rewards UNLIMITED provides sponsors with greater engagement while helping racers save money on the products they use every week.
Over the years, Jackie has successfully developed and implemented customized grassroots marketing programs for leading brands including Ford Motor Company, 3M Company, Snap-on Tools, Race Winning Brands, Holley Performance, SCAT, Richmond Gear, Melling Performance, MAHLE Motorsport, Elgin Industries, Hawk Brakes, and many others. Today, she continues to develop innovative marketing solutions and strategic partnerships that strengthen manufacturers, support grassroots racetracks, reward racers, and help secure the future of grassroots motorsports.