The Leading Grassroots Racing, Engine Builder, and Performance Shop motorsports marketing program in the country for 32 years!
Become a Racer Rewards Sponsor
Contingency Connection connects national brands directly with the grassroots performance market—racers, fans, engine builders, performance shops, machine shops, installers, tracks, and series across the country.
With ONE turnkey program, sponsors gain NATIONAL exposure across nearly 50 tracks and traveling series, 1,000 events annually, 3,000+ performance shops and engine builders, and thousands of racers and fans every week.
REACH THE GRASSROOTS MARKET
For more than 32 years, Contingency Connection has given manufacturers a simple and affordable way to reach grassroots consumers nationwide. We handle the program from start to finish, putting your brand directly in front of the people who buy, use, recommend, and influence the purchase of your products.
Sponsor exposure includes Racer Rewards Books, track signage, PA commercial announcements, racecar decals, special events and awards, social media, digital content, Grassroots Wired, and our Engine Professional & Performance Shop Rewards program.
Nearly 100 leading manufacturers already use Contingency Connection to promote their brands and products directly to this valuable market.
NOT JUST PERFORMANCE BRANDS
Contingency Connection also provides a powerful grassroots platform for non-performance brands. Truck accessories, tools, apparel, food and beverage, outdoor products, consumer products, and other companies can reach racers, families and fans through the same nationwide network.
ONE PROGRAM. NATIONAL REACH. GRASSROOTS RESULTS.
If your company wants a proven, affordable way to reach the grassroots racing and performance market, Contingency Connection is ready to put your brand in front of them.
BECOME A SPONSOR → HERE
Become an Engine Professional & Performance Shop Rewards Sponsor
Reach 3,000+ Engine Builders & Performance Shops
Engine Professional & Performance Shop Rewards gives manufacturers and suppliers a direct connection to more than 3,000 engine builders, machine shops, installers and performance shops across the USA and Canada.
MORE THAN A COUPON BOOK
EPR is a full-year marketing program designed to keep your brand and products in front of the professionals who buy, install, sell and recommend performance products every day.
Sponsors receive exposure through the annual Engine Professional Rewards Book, including a product offer and full-color ad, plus website links, social media, newsletters, product features, tech tips, videos and additional promotional opportunities throughout the year.
It’s a direct, affordable way to reward current customers, introduce new products and earn new business from thousands of performance professionals.
PUT YOUR BRAND IN THEIR HANDS
Interested in reaching the engine building and performance shop market?
Complete the short form below and we'll send you information about becoming an Engine Professional & Performance Shop Rewards sponsor.
BECOME A SPONSOR → HERE