Become a Racer Rewards Sponsor

Contingency Connection connects national brands directly with the grassroots performance market—racers, fans, engine builders, performance shops, machine shops, installers, tracks, and series across the country.

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With ONE turnkey program, sponsors gain NATIONAL exposure across nearly 50 tracks and traveling series, 1,000 events annually, 3,000+ performance shops and engine builders, and thousands of racers and fans every week.

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REACH THE GRASSROOTS MARKET

For more than 32 years, Contingency Connection has given manufacturers a simple and affordable way to reach grassroots consumers nationwide. We handle the program from start to finish, putting your brand directly in front of the people who buy, use, recommend, and influence the purchase of your products.

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Sponsor exposure includes Racer Rewards Books, track signage, PA commercial announcements, racecar decals, special events and awards, social media, digital content, Grassroots Wired, and our Engine Professional & Performance Shop Rewards program.

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Nearly 100 leading manufacturers already use Contingency Connection to promote their brands and products directly to this valuable market.

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NOT JUST PERFORMANCE BRANDS

Contingency Connection also provides a powerful grassroots platform for non-performance brands. Truck accessories, tools, apparel, food and beverage, outdoor products, consumer products, and other companies can reach racers, families and fans through the same nationwide network.

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ONE PROGRAM. NATIONAL REACH. GRASSROOTS RESULTS.

If your company wants a proven, affordable way to reach the grassroots racing and performance market, Contingency Connection is ready to put your brand in front of them.

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BECOME A SPONSOR →   HERE