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Become a Contingency Connection Sponsor

The Contingency Connection coordinates race-marketing promotions for sponsors and manufacturers on-site at all Contingency Connection tracks and racing series, making it the largest, most effective way to promote products and services at the grassroots racing level.

Sponsors and manufacturers simply sign up for ONE turn-key program and they receive NATIONAL exposure directly to target end-users all over the USA and Canada. Contingency Connection cuts through the clutter of other marketing programs by directly linking sponsors to fans, racers, engine builders, and machine shops.


In the past, it has been virtually impossible for marketers to reach the masses of weekly grassroots racers and spectators through any one form of advertising. The Contingency Connection has made it possible to promote products directly to the vast array of racers, spectators, engine builders and machine shops; through product certificates, track signage, public address commercial announcements, and decals on thousands of racecars.

Nearly 100 participating manufacturers market and advertise over 200 products directly to end-user target customers through Contingency Connection. Collectively, sponsors bring nearly $10,000,000 in cash and product certificates to this one of a kind, NATIONAL, racing awards program.

Marketers of NON-performance oriented products are also gravitating to this untapped market as well. Beverage, truck accessory, and apparel companies are also using the event-marketing plan of the Contingency Connection to reach the masses of consumers at the grassroots level. If you have a product or service to promote to weekly racers, engine builders, machine shops, their family members, friends and spectators that attend weekly racing events; Contingency Connection can distribute it or promote your brand in nearly 100 target markets throughout the country TODAY! We have a tried and tested, results-generating, PROVEN marketing program READY TO ACTIVATE for your business exposure needs!

For marketers of ANY product or service that need an effective, affordable, and simple way to reach the weekly grassroots race market... The Contingency Connection IS THE ANSWER!

Contact Us


Jackie Ressa

323 Lola Mere Drive

Kingsport, TN 37660




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