The end of summer is just the beginning of savings for grassroots racers and shops
Kingsport, TN: The season may be winding down, but grassroots racers rely on valuable offers from Contingency Connection sponsors to stay on the track and in the hunt for the Winners Circle. Broken parts equal broken wallets for weekend warriors, especially at the end of the racing season; but by cashing in on their Racer Rewards coupons, grassroots drivers and teams get much-needed support from top performance manufacturers.
“I just want to thank all of the sponsors that support the Racer Rewards grassroots contingency program at my local track. Contingency Connection coupons helped me pay my race expenses so I could race more this summer,” said Jason Purtee, who races his Ford Thunderbird in the Pure Stock Class at Shady Bowl Speedway in Ohio.
“I have redeemed so many Racer Rewards Coupons that I can’t list them all. I have recently used Hamburger Oil Pans, Motive Gear, AutoMeter, Racequip, Stage 8 Locking Fasteners, Mr. Gasket, Thermo-Tec, K&N Filters, and Renegade Race Fuel.”
By connecting manufacturers with local tracks, racers, and shops nationwide; Contingency Connection bolsters grassroots racing as the backbone of the performance industry. Sponsors are confident that by supporting the racing industry from the “bottom-up”, their brand not only gains customers; but true advocates with loyalty. The racers who utilize and value Racer Rewards are enthusiasts who put performance products to the test every weekend… and work on them almost every weeknight.
Contingency Connection sponsors also receive direct interaction with grassroots racers in a way not as common today. Bert Johnson, who races in the WESCO Sprint Car Series in Washington, has used his Racer Rewards coupons for savings from Clevite, Elgin, AutoMeter, Taylor, and K&N Filters and commends the level of service and support manufacturers provide.
“The Clevite discount coupon in the Racer Rewards book is still unbelievable to me,” Johnson said. “You send your Clevite coupon to Bill at Clevite, let him know what bearing part number and size you need, and in just a few days they’re at your doorstep and at no cost.”
He added: “Elgin is another great manufacturer to work with. Our team used the Elgin banquet certificate and received a camshaft, valves, valve springs, retainers, keepers, push-rods and more; again, at no cost to us. Our team has used several other manufacturer Racer Rewards coupons and having done so, it saves money for our racing program.”
Elgin Industries sponsors the Elgin $500 Power Package which includes a complete high-performance engine valve train package for one champion at each Contingency Connection track! Fifteen other bonus programs are offered through the Racer Rewards program and presented at track banquets including JE Pistons Sportsman of the Year, Holley Brands Grassroots Champions Bonus, and the Hedman Hedders Great American Racing Champions Bonus to name a few.
Not only do racers benefit, but performance shops, engine builders, and machine shops also benefit from Contingency Connection’s AERA sponsored Engine Professional Rewards program. Like racers, enrolled shops receive a shop-oriented rewards book featuring valuable money-saving coupons from top engine component manufacturers such as Melling, JE Pistons, SCAT, MAHLE, along with part supplier coupons from Liberty Performance, Straub Technologies, and White Performance. Shops also benefit from “non-hard parts" manufacturer discounts including POR-15, Renegade Racing Fuel, Superchips, Moduline Cabinets, Procote Floor Coatings, Rogue Diesel, Bully Dog-- and an entire book full of manufacturers that want to earn their business and help increase shop profit margins.
And what do the manufacturers think?
Just ask Bobby Writesman of Holley Performance, a company posting 18 brands in the Racer Rewards and Engine Professional Rewards programs. According to Writesman, reaching weekend warriors and shops is paramount to successfully marketing Holley’s extensive line of performance products.
“Grassroots tracks across the nation are made up of thousands of Saturday night racers and teams. Introducing a new brand or quality product to a team or engine builder is the ultimate goal in marketing and sales,” Writesman said. “Racers become committed for life on certain brands such as Holley or MSD… and they likely first encounter these brands at a local track.”
Bottom line, Racer Rewards and Engine Professional Rewards break down barriers between grassroots racing and top performance manufacturers because both programs are end-user direct. By saving money on premier parts, weekly racers can “race with parts that pay for themselves” and local engine builders and speed shops can afford to install and test new products with their own hands, instead of relying on online reviews and tech videos. Manufacturers can reach and influence the masses of grassroots enthusiasts and entrepreneurs who are loyal to the brands who support them from the “bottom up”.
It’s a win-win-win.