CONTINGENCY CONNECTION TRACK AND SERIES OVERVIEW
How would you like to announce 100 new sponsors for this racing season without making one phone call to a sponsor?
What about increasing awards for your racers without increasing your cash pay-out by offering $50,000+ in NATIONAL
contingency awards, end-of-season bonus packages, and incredible banquet awards? If so…then the Contingency
Connection is your ONE STOP SHOP for sponsorship awards from NATIONAL MANUFACTURERS!
The main GOAL of the Contingency Connection is to bring NATIONAL sponsorship dollars to participating tracks/series in
order to increase car counts, increase profitability, and reward loyal racers! Seventeen years running, the Contingency
Connection is a tried and proven awards program for grass-roots weekly race tracks and racing series. Bottom line— racers
need all the help they can get in this tough economy, and when the Contingency Connection saves them money at the
parts store, they will have more money to spend at your race track or series! The Contingency Connection offers THOUSANDS
of dollars in valuable manufacturer product certificates and discounts making it MORE AFFORDABLE for racers to race more
often. We currently have nearly 100 manufacturers, posting over 100 products, at 50-100 tracks and series nationwide!
Contingency Connection tracks host 1500+ events including oval, drag, import, motorcycle, and diesel events.
Contingency Connection GUARANTEES each participating track/series a Three (3) Part Sponsorship Program:
1. WEEKLY AWARDS-The Contingency Connection pays (50) winners over the season at each track/series for a total of
$50,000+ in weekly contingency awards! Fifty award packets, each containing $1000+ in awards, ship directly to the
promoter for immediate presentation to race winners! (1st Shipment of 25 packets in May / 2nd Shipment of 25 packets in July)
2. End-of-season BONUS Awards Packages for Class Champions included at NO ADDITIONAL COST!
3. End-of-season Banquet Awards provided at NO ADDITIONAL COST!
Here’s how it works:
• Manufacturers post awards in the form of $25 product certificates
• Racers run sponsor products/decals and WIN valuable awards
• Racers receive awards immediately upon race win. (No waiting for earned awards).
• Turn-key administration! The CC provides ALL promotional tools to make YOUR contingency program successful
including all awards, decals, banners, pa commercial CD’s, press releases, racer fliers, website links etc.
• SIMPLE paperwork-Each track/series simply emails a list of 50 contingency winners over the course of the season!
CONTINGENCY CONNECTION BENEFITS & BOTTOM LINE
BENEFITS
• FULL TIME race-marketing staff for participating tracks and series! The Contingency Connection marketing team travels to trade
shows, creates programs and proposals, and solicits ALL sponsorship dollars for you!
• Guaranteed $50,000+ CONTINGENCY POSTING! Racers earn awards for running sponsor products and/or decals on their racecars.
Promoters can advertise a MINIMUM of $50,000 in awards to attract NEW racers and reward loyal weekly racers!
• Bonus Program Awards and Banquet Awards-The Contingency Connection will provide your track/series with end of season Bonus
Prize packages and Banquet Awards certificates for your well-deserving racers at NO ADDED COST!
• Promoters ALLOCATE ALL AWARDS! Each CC promoter will have the FLEXIBILITY to award the 50 weekly packages, end of season
bonus packages, and banquet awards to ANY racers they choose! The 50 packages can be rotated among classes or given to
winners and runner-ups. The awards belong to the track/series to allocate in the BEST way to build the track or series.
• PROMOTIONAL TOOLS SUPPLIED- ALL awards, decals, banners, pa commercial CD’s, press releases, racer fliers, and website links
provided to make YOUR contingency program a SUCCESS!
• INCREASE TRACK PROFITABILITY by increasing pit gate and increasing spectator attendance. Racing will become more affordable
and racers will be able to race more often, making a BETTER SHOW for your fans. This means GREATER overall PROFIT!
• INCREASE RACER AWARDS WITHOUT INCREASING YOUR PURSE- Use the $50,000 in contingency awards to enhance racer awards
without increasing your CASH purse! Contingency pay-outs save the track/series CASH outlays and racers are rewarded!
• BOOST RACER LOYALTY- Racers run where they are appreciated and win the most! Contingency awards draw racers to the gate!
• INCREASE MARKETABILITY TO LOCAL AUTO PARTS STORES AND SPEED SHOPS- Many sponsors redeem certificates directly with racers;
while others redeem at local speed shops. Local retailers will be encouraged to get involved at your track/series.
• CONFIDENTIAL SPONSOR CONTACT LIST of names and addresses will be provided to each participating track/series. This valuable list
will INCREASE Sponsor SALES OPPORTUNITIES such as track signage, win lights, program sponsorship, ads in brochures etc.
• EDGE OVER COMPETITION-With ONLY 60 tracks/series in the entire nation offering the prestigious Contingency Connection, you will
have a distinct competitive advantage over competitive tracks and series. Racers will CHOOSE your program over any other!
• Contingency Connection’s NATIONAL Publicity and Press Releases to popular trade publications increases track/series notoriety and
increases exposure for your facility and racers.
• WEB SITE LINKS- We will LINK to your track/series website. The Contingency Connection website is a ONE STOP SHOP for WEEKLY racers
nationwide. Plus—you can link to all posting sponsors for added networking and exposure
• TOW VEHICLE POSTING- The new 2011 TOW VEHICLE posting will offer ADDITIONAL racer awards for running sponsor products on Tow
Vehicles in addition to the standard racecar contingency. Just more awards for your racers!
• SPECIAL EVENT Sponsorship available from Contingency Connection for your special events, car shows, banquets, etc
BOTTOM LINE
$2500 Discounted Track/Series Enrollment Fee (Credit cards accepted/Payment Terms available)
CONTACT:
Ronnie Ball 276.466.1001 or Jackie Ressa 423.288.0285 • info@contingencyconnection.com •
Click Here for Current Track and Series List
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