CONTINGENCY CONNECTION RACE MARKETING PROGRAM

Do you have a product for the masses of weekly grass-roots racers or the thousands of spectators that attend hometown weekly race events? If so…the Contingency Connection is your ONE STOP SHOP to reach this huge volume of racers and fans! The Contingency Connection markets your products and services directly to end-users that make up the great sport of racing, resulting in increased brand awareness and product recognition. Seventeen years running, it is a tried and proven event-marketing program that puts sponsors where they need to be…”at the track WITH their customers.”

In today’s economy, performance manufacturers are replacing big print ad budgets with on-site event marketing. The Contingency Connection is an effective, affordable; roll-up-your-sleeves…make sense approach to reach the do-it-yourself weekend warriors of the nation’s most popular form of racing!

Contingency Connection sponsors are promoted at NASCAR, DIRT, NHRA, ASCS, IHRA, and numerous other sanctioned tracks. The Contingency Connection includes exposure and sales at asphalt and dirt oval tracks, drag tracks, import, diesel, and motorcycle events. In addition, since every race car is towed to the track, the CC has expanded our reach to include a tow vehicle awards program which will potentially DOUBLE sales for many sponsors.

Contingency Connection Overview:
• 50-100 tracks/series NATIONWIDE hosting 1500 EVENTS with 18,000+ competitors and 50,000+ spectators PER week!
• 100+ manufacturer products posted offering $50,000+ in contingency awards at EACH CC track and series
• $8,000,000+ in NATIONAL AWARDS POSTINGS (oval, drag, import, motorcycle, tow vehicle, and diesel events)
• Sponsors receive track signage, banner display rights, decals on the race cars, pa commercial announcements, and banquet sponsorship at 50+ tracks and series nationwide!
• TURN-KEY “integrated” marketing approach as the Contingency Connection provides ALL administrative duties FOR our
sponsors! (Monthly award certificate mailings, printing, certificate artwork, postage, labor etc.)
• Contingency Connection SOCIAL NETWORKS Facebook, YouTube, and Twitter extend the sponsors reach from the racetrack to cyberspace; strengthening the LINK and social experience with the nation’s racers and fan base
• Sponsors receive website links, press releases, tech articles/videos, new product releases on CC website

Contingency Connection works like this:
• Thousands of racers RUN SPONSOR DECALS advertising all season long for increased brand awareness
• WINNING racers earn $25 product certificates towards the purchase of sponsor products
• Racers must BUY product in order to redeem the certificate increasing SALES for posting sponsors
• Sponsors build relationships with WD’s, jobbers, and retailers by increasing consumer “pull through” demand and
directing racer and spectator traffic into stores to buy products advertised at the track

SIMPLE ADMINISTRATION
We do all weekly/monthly mailings, printing, certificates, labor, and postage FOR you!
• ONE time mailing of weekly certificates and banquet certificates to CC office (disregard if CC prints certificates FOR you)
• ONE time mailing of decals to tracks/series (optional mailing of banners, catalogs, handouts for added exposure)
• Include CC logo on sponsor website, ads, catalogs, promo materials, and LINK to Contingency Connection website

CONTINGENCY CONNECTION BENEFITS, VALUE & BOTTOM LINE

BENEFITS:
• Demographically, 85%+ of racers are WEEKLY grass-roots racers and the Contingency Connection delivers this vast population of customers reaching 18,000+ racers and 50,000+ spectators WEEKLY!! (unlimited value)
• Sponsor products aggressively advertised at nearly 100 premiere tracks hosting 1500 events nationwide! (Including Indianapolis Raceway Park, Talladega Short Track, Dale Jr’s Paducah Speedway, Columbus, Atlanta, Tucson, New Smyrna,
Orlando, Albuquerque, Buffalo, Ontario, Des Moines, Sacramento and many more) ($50,000 value)
• Expanded national exposure with traveling racing SERIES including ASCS (American Sprint Car Series), Southern Super Star Short Track Series, DTRA (Dirt Truck Racing Assoc), Super Short Track Series, UMP Dirt Series etc ($20,000 value)
• DECALS on the race cars boost Brand Identity! Decals continuously advertise sponsor products at the track and off of the
track as racecars are towed up and down the nation’s highways ($12,000 value)
• PUBLIC ADDRESS commercial announcements at 1500+ events provide CONSISTENT ads directly to end-users. The pa CD
features 30 second commercial spots broadcasted to thousands of racers and fans all season long. ($25,000 value)
• Track SIGNAGE and BANNER display rights at ALL CC tracks! CC Billboard features ALL sponsor decals/logos! ($50,000 value)
• Extensive Racer Mailing Lists available featuring ALL winners for direct mail and email marketing ($25,000 conservative value)
• MEDIA Focus with expanding partnerships with Performance Racing News, National Speed Sport News, Drag Racing Action, Mopar Action, Speedway Illustrated, PRI Magazine, Performance Business and a host of other publications($15,000 value)
• NEW CC Website features Online Newsletter postings, Tech Tips, links to sponsor websites, feature stories, New Product Press Releases, Direct ordering capabilities etc. The CC LINKS thousands of racing enthusiasts to sponsor websites. ($12,000 value)
• “OFFICIAL” PRODUCT and BONUS Programs customized for sponsor TOP BILLING at each track. Season Long bonus programs move sponsors to the forefront of the minds of weekly racers and increase car counts at all CC tracks (Bully Dog Dominating Challenge, Mallory’s85thAnniversary Club, Richmond Gear WeekendWarrior, JE Sportsman of the Year, Redhorse Cup etc)
• Display Rights, Coupon distribution rights, and Apparel sales opportunities ($50,000 value)
• Tow Vehicle Program allows sponsors to virtually double SALES POTENTIAL by posting awards for tow vehicles (unlimited value)
• The CC SPECIAL EVENTS program expands exposure with NO ADDED COST to our sponsors! Car shows, banquets, and other special interest events such as Off Road Racing, and CC Dirt events! ($15,000 value)
• Involvement of key retailers, warehouses, and other distributors such as the 500 Parts Pro Performance, CV PRODUCTS, Star Performance, Motorville, PerformanceParts.com and many more (unlimited value)
• Banquet Sponsorship included offering tremendous exposure at 50+ track/series banquets from coast to coast. ($50,000 value)

TOTAL SPONSORSHIP VALUE……………….…………………………………………………………………$324,000

BOTTOM LINE Sponsor Discounted Enrollment = $3550 payable over 6 months. (Note: ONE print ad in a magazine is typically $3550 and runs ONE time. Your CC ad will run 1500+ times NATIONALLY in 50+ markets DIRECTLY to end-user customers for $3550!)

CONTACT:
Ronnie Ball 276.466.1001 or Jackie Ressa 423.288.0285 • info@contingencyconnection.com •

Click Here for This Season's Posting Sponsors