The VALUE of the Contingency Connection
According to an 18 year posting sponsor...

“If you are thinking of doing any motorsports support program, Contingency Connection should be the first call you make. It delivers outstanding ROI at the grass root level, is managed professionally and enjoys outstanding racer & track support!"

Vic Wood
National Sales Manager
Hedman Performance Group
Hedman Hedders - Trans-Dapt Performance
Husler Hedders - Hamburger's Performance
Chairman Elect - SEMA Motorsports Parts Manufacturers Council


Contact Contingency Connection

CONTINGENCY CONNECTION RACE MARKETING PROGRAM

Do you have a product for the masses of weekly grass-roots racers or the thousands of spectators that attend hometown weekly race events? If so…the Contingency Connection is your ONE STOP SHOP to reach this huge volume of racers and fans! The Contingency Connection markets your products and services directly to end-users that make up the great sport of racing, resulting in increased brand awareness and product recognition. Seventeen years running, it is a tried and proven event-marketing program that puts sponsors where they need to be…”at the track WITH their customers.”

In today’s economy, performance manufacturers are replacing big print ad budgets with on-site event marketing. The Contingency Connection is an effective, affordable; roll-up-your-sleeves…make sense approach to reach the do-it-yourself weekend warriors of the nation’s most popular form of racing!

Contingency Connection sponsors are promoted at NASCAR, DIRT, NHRA, ASCS, IHRA, and numerous other sanctioned tracks. The Contingency Connection includes exposure and sales at asphalt and dirt oval tracks, drag tracks, import, diesel, and motorcycle events. In addition, since every race car is towed to the track, the CC has expanded our reach to include a tow vehicle awards program which will potentially DOUBLE sales for many sponsors.

Contingency Connection Overview:
• 50-100 tracks/series NATIONWIDE hosting 1500 EVENTS with 18,000+ competitors and 50,000+ spectators PER week!
• 100+ manufacturer products posted offering $50,000+ in contingency awards at EACH CC track and series
• $8,000,000+ in NATIONAL AWARDS POSTINGS (oval, drag, import, motorcycle, tow vehicle, and diesel events)
• Sponsors receive track signage, banner display rights, decals on the race cars, pa commercial announcements, and banquet sponsorship at 50+ tracks and series nationwide!
• TURN-KEY “integrated” marketing approach as the Contingency Connection provides ALL administrative duties FOR our
sponsors! (Monthly award certificate mailings, printing, certificate artwork, postage, labor etc.)
• Contingency Connection SOCIAL NETWORKS Facebook, YouTube, and Twitter extend the sponsors reach from the racetrack to cyberspace; strengthening the LINK and social experience with the nation’s racers and fan base
• Sponsors receive website links, press releases, tech articles/videos, new product releases on CC website


Contingency Connection works like this:

• Thousands of racers RUN SPONSOR DECALS advertising all season long for increased brand awareness
• WINNING racers earn $25 product certificates towards the purchase of sponsor products
• Racers must BUY product in order to redeem the certificate increasing SALES for posting sponsors
• Sponsors build relationships with WD’s, jobbers, and retailers by increasing consumer “pull through” demand and
directing racer and spectator traffic into stores to buy products advertised at the track

SIMPLE ADMINISTRATION
We do all weekly/monthly mailings, printing, certificates, labor, and postage FOR you!

• ONE time mailing of weekly certificates and banquet certificates to CC office (disregard if CC prints certificates FOR you)
• ONE time mailing of decals to tracks/series (optional mailing of banners, catalogs, handouts for added exposure)
• Include CC logo on sponsor website, ads, catalogs, promo materials, and LINK to Contingency Connection website

CONTACT:
Ronnie Ball 276.466.1001 or Jackie Ressa 423.288.0285 • info@contingencyconnection.com

Click Here for This Season's Posting Sponsors

BONUS PROGRAM SPONSORS

Bully Dog Performer Challenge
Bully Dog Dominating Performer Challenge

Redhorse Performance
Redhorse Performance Champions CUP


JE Pistons

JE PISTONS Sportsman of the Year


Richmond Gear
Weekend Warrior Bonus

Performance Parts
Top Performer Bonus


Scorpion Racing Products
Scorpion Superstar Bonus

Mallorys 85th Anniversary Performance Club
Mallory's Performance Club


>> see all

drag race, prize money, winners circle
Hosted and Maintained By: AVWeb Designs - Powered by: Auto Parts Cart