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PERFORMANCE REVIEW- AUGUST 2005
08-17-2005 |
THE CONTINGENCY CONNECTION GETS AN A+
• Demographically speaking…80% of racers are WEEKLY racers and the Contingency Connection delivers this vast population of customers to you each and every week!
• The CC is aggressively promoting your products at nearly 100 premiere tracks nationwide. Prestigious tracks such as Kenny Schrader’s I-55, Indianapolis Raceway Park, Las Vegas, Bristol, UMP Dirt Series, Columbus, Kamp Mtr Speedway, and so many more!
• Bud Porter (formerly Auto Meter Director of Motorsports) joins the CC as VP Sales and Marketing bringing a host of experience as a sponsor to this key CC management position
• NEW MEDIA Focus as the CC has partnered with Speedway Illustrated as the OFFICIAL Oval Track Publication and Drag Racing Action as the OFFICIAL Drag Racing Publication to add exposure for our sponsors. PLUS- Ads and editorial coverage in Speedway Illustrated, PRI Magazine, and Drag Racing Action!
• NEW Website with a NEW Webmaster-Thomas Moore www.digitalperformance.com Online Newsletter postings, links to sponsor websites, feature stories with Kenny Schrader, Rusty Wallace, Steve Grissom and more…Directing thousands of customers to you daily!
• West Coast Pro Truck Series and other CC tracks offering TV coverage and key CC signage exposure!
• Hurst Cup, Mallory Cup, Parts Pro Performance Center/Richmond Gear Weekend Warrior, and JE Pro Seal Rings Sportsman Bonus have INCREASED the car counts at ALL CC tracks, which is a benefit to ALL CC sponsors.
• Promotion of your products at 1200+ events nationwide to 15,000 racers and 50,000 spectators WEEKLY!!
• The Contingency Connection is promoting your products at NASCAR, DIRT, SPRINT, NHRA, AHRA, and IHRA sanctioned tracks---Your ONE STOP Contingency Shop!
• CC oval, drag, import, motorcycle and diesel programs expose your products and broaden sales opportunities attracting more racers, enthusiasts, and tracks.
• Track SIGNAGE has been phenomenal this season! The tracks are truly getting creative with their CC signage featuring YOUR LOGO!
• The CC has added various racing SERIES to offer ADDED exposure at nearly 50 additional tracks. Series such as the UMP Series, East TX Late Model Series, UARA-Stars Series, West Coast Pro Truck Series and more.
• Nearly 100 NATIONAL Manufacturers are posting $100,000 in awards at EACH CC track!
• REQUIRED decal display to earn awards. Not only seen at the track, but also on tow rigs as traveling billboards on our nations highways!
• Public address commercial announcements at 1200 events provide consistent season-long exposure. The Public Address CD tapes feature your commercial advertisements for thousands of weekly racers and spectators. We believe that Consistency = Sales!
CC hosts 20 events at EACH track = P.A. Repetition = Brand Identity = Sales
• The CC Special Events Program provides exposure for our sponsors at car shows, off road racing events, motorcycle events, and other special interest events. CC sponsors received exposure at these venues with NO added fees!
• Involvement of key retailers, warehouses, and other distributors such as the 500 Parts Pro Performance Centers with sponsorship of the Weekend Warrior Bonus Program, Nickels Performance Warehouse, Performance Depot etc.
• Display Rights Sampling/Coupon Distribution/Literature distribution at all CC tracks.
• Banquet exposure at 60 tracks from coast to coast…banquets will begin in October!
In Summary…The Contingency Connection is an INEXPENSIVE advertising buy-- Where else can you buy a season long ad that runs 1200+ times, in 60 key markets reaching 15,000 racers, and 50,000 spectators WEEKLY for $3500?
WE SINCERELY THANK YOU FOR YOUR BUSINESS! |
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