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Professional Products Sponsors CONTINGENCY CONNECTION Team Sponsorship Series
10-09-2007 |
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Professional Products and the Contingency Connection have teamed up once again to offer the grass roots racers yet another reward for racing! Professional Products, the manufacturer of high quality intake manifolds, harmonic dampers, filters, electronic fuel injection and a host of other performance products will be the Contingency Connection’s Team Sponsorship Series Sponsor for the 2008 racing season.
The Professional Products/CC Team Sponsorship Series will be national series for weekly race tracks with a quarter of a million dollars in cash and awards up for grabs. The overall track champion at each Contingency Connection track will receive team sponsorship for the following year, courtesy of Professional Products.
Jackie Ressa, President of JRB Marketing Inc. stated, "Professional Products has the perfect philosophy when approaching the masses of weekly racers that make up our great sport. The Contingency Connection delivers this niche market as well as the multitude of racers, spectators and tracks that will propel Professional Products to the forefront in the weekly racer's minds as they make buying decisions."
Jim Davis, chief operating officer of Professional Products said, "Professional Products has helped out racers on an ongoing basis but the Contingency Connection allows us to interface with thousands of grass roots weekly racers. As a former drag racer myself, I know how important it is to get support from the manufacturers who make the products. With the team sponsorships that we will be providing to sixty track champions in 2008, it will allow us to have a much closer tie with the racers who use our products and win with them. We also believe this program will benefit our 200 plus warehouse distributors and the thousands of retail businesses they sell to. This is truly a win-win program for everyone.....Professional Products, our WD's, the retail businesses, the racers, and even the tracks."
The Contingency Connection is an all-encompassing event marketing program targeting the largest segment of business in the racing industry---Grass-Roots oval track and drag racers. In addition to offering contingency, bonus, and series programs for manufacturers, they offer import, diesel, motorcycle and other special events such as car shows and off-road races. The Contingency Connection guarantees tracks $50,000+ annually in bonus contingency awards to build their profits and pit gates, and also guarantees manufacturers exposure and advertising at nearly 100 tracks, hosting 1200 events nationwide, and reaching 18,000 racers each week!
For more info on Contingency Connection, contact: Jackie Ressa, President JRB Marketing Inc., 423-288-0285, www.contingencyconnection.com
For more info on Professional Products, contact: Jim Davis, 12705 S. Van Ness Ave., Hawthorne, CA 90250, 323-599-5012, fx: 323-297-5599, www.professional-products.com |
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