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SPAL USA TEAMS WITH THE CONTINGENCY CONNECTION
03-24-2008 |
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SPAL USA has partnered with The Contingency Connection to enhance brand awareness and demand for its electric cooling fans in the racing industry.
The Contingency Connection enables sponsors to reach thousands of racers and spectators a week at local sanctioned NASCAR, UMP, DIRT, SPRINT, NHRA and IHRA tracks as well as national race series - including UARA Late Model, ISCARS Dash Touring and Super Short Track Racing (SST) - by offering product certificates, track signage, decals on thousands of racecars and public address announcements.
"The Contingency Connection is an impressive and cost-effective means to get our name and line of cooling fans more widely recognized among the grassroots motorsports community," said Brent Clark, chief operating officer, SPAL USA. "SPAL fans are engineered and manufactured exclusively in-house. By controlling all aspects of design and production, we're able to offer racers a premium product."
Clark noted SPAL electric cooling fans can be found inside NASCAR, SCCA, IMCA, IHRA and NHRA racecars and are used as original equipment by some of the world's finest vehicle manufacturers, including Ferrari and Lamborghini.
Each week of the 2008 race season, SPAL USA will post product certificates at participating tracks where racers compete for these, and other, contingency awards. Winning racers displaying a "SPAL USA" decal on their vehicle are eligible to receive the prize.
"It's a fact that 80% of racers are weekly racers and The Contingency Connection is wired directly into their world," said Jackie Ressa, president, JRB Marketing Inc. "SPAL USA's commitment to these enthusiasts makes our partnership a natural fit and provides a perfect opportunity for them to build brand equity with this target market."
About The Contingency Connection
The Contingency Connection is an all-encompassing event marketing program targeting grassroots oval track and drag racers. In addition to offering contingency, bonus and series programs for manufacturers, The Contingency Connection coordinates import, diesel, motorcycle and other special events such as car shows and off-road races. The Contingency Connection guarantees tracks more than $50,000 annually in bonus contingency awards to build their profits and pit gates and also guarantees manufacturers exposure and advertising at nearly 100 tracks - hosting 1,200 events nationwide and reaching 18,000 racers each week.
For more information contact Jackie Ressa, president, JRB Marketing Inc., 423.288.0285 or visit www.contingencyconnection.com.
About SPAL USA
Founded in 1959, SPAL is headquartered in Correggio, Italy. The company also maintains global facilities in Ankeny, Iowa, (SPAL USA), São Paulo (SPAL Brazil) and Shanghai (SPAL China). SPAL is a leading manufacturer of ISO 9001- and TS16949-certified OEM and aftermarket automotive products, including electric cooling fans, centrifugal blowers, power window kits, power door lock kits, security systems, shaved door kits, keyless entry systems, parking sensors, back-up sensing solutions and multimedia devices.
Continuous research and development efforts have earned SPAL an excellent reputation for high-quality products and state-of-the-art engineering and manufacturing processes. Upon request, SPAL can custom design many of its products to meet specific customer requirements.
SPAL USA is located at 1731 SE Oralabor Rd., Ankeny, IA, 50021. Contact SPAL USA at 800.345.0327, fax 800.654.7725 or visit www.spalusa.com. |
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