JRB Marketing Inc., a race-marketing company based in Bristol, VA and the coordinator of the well-known Contingency Connection program, announces a multi-year agreement with Parts Pro Performance Centers and the Parts Pro WEEKEND WARRIOR Bonus Program.
Parts Pro and their 500 retail stores have stepped up to post nearly $20,000 in Weekend Warrior Bonus awards for grass-roots Contingency Connection oval track and drag racers nationwide!
Sixty-two premiere Contingency Connection tracks hosting 1200+ events will be partners in promoting the Weekend Warrior Bonus Program. Jackie Ressa, President of JRB Marketing stated, “We are thrilled about the addition of Parts Pro Performance Centers as a major sponsor of the Contingency Connection. The basic goal of the Contingency Connection is to reward WEEKLY racers and Parts Pro will recognize and reward over 300 Parts Pro Weekend Warriors! In addition, Parts Pro brings tremendous marketing and advertising power to the Contingency Connection with their 500 retail stores in the United States and Canada.”
The Parts Pro Weekend Warrior Bonus Program details are quite simple. Each Contingency Connection track chooses ONE weekend a month to promote the Parts Pro Weekend Warrior competition! The track then designates TWO CLASS WINNERS to be the recipients of the Parts Pro Weekend Warriors prize package. The TWO LUCKY RACERS receive a Weekend Warrior Prize package directly from Parts Pro!!
Tim Odom, President of AAM U.S. A. Inc. / Parts Pro stated, “Parts Pro Performance Centers are excited about the opportunity to recognize WEEKLY home-town racers as the true WEEKEND WARRIORS of the racing industry this summer. These racers are the backbone of the performance marketplace and we are proud to support their racing efforts.”
The Parts Pro’s marketing motto is “A Passion for Performance”. The company demonstrates that passion through their involvement with local racers by offering quality parts at a fair price, excellent service, and superior product knowledge. In turn, Weekend Warrior Racers exhibit their motorsports passion as they compete, week after week, and overcome the challenges that racing, and winning, present. Those who are victorious in that battle deserve our respect and recognition---thus the partnership with the Contingency Connection and the Weekend Warrior Program.
The Contingency Connection will feature over $100,000 in NATIONAL contingency postings for EACH Contingency Connection track in 2004 rewarding WEEKLY oval, drag, sport compact, and motorcycle racers. Mr. Gasket Performance Group, a long time grass-roots racing supporter is a multiple year sponsor of the Hurst and Mallory Cup Series for the entire 1200 event Contingency Connection program.