JRB Marketing Inc., a race-marketing company based in Bristol, VA and the coordinator of the well-known Contingency Connection program, announces a multi-year agreement with Richmond Gear for a BONUS AWARDS PROGRAM for the great Weekend Warriors of the motorsports industry.
Sixty-two premiere Contingency Connection tracks hosting 1200+ events will be partners in promoting the Richmond Gear BONUS PROGRAM. Jackie Ressa, President of JRB Marketing stated, “Richmond Gear has been a major sponsor and a huge supporter of the Contingency Connection for more than a decade now---they even include our logo on their packaging! Since we have long shared a common philosophy of rewarding WEEKLY racers this partnership is a natural! Richmond will be rewarding over 300 Weekend Warriors nearly $20,000 in awards!”
The Richmond Bonus Program will run in conjunction with the Contingency Connection’s Parts Pro Weekend Warrior Program. Each Contingency Connection track chooses ONE weekend a month to promote the Weekend Warrior competition! The track then designates TWO CLASS WINNERS to be the recipients of the Richmond Gear BONUS PACKAGE. The TWO LUCKY RACERS receive a Weekend Warrior Prize package directly from Richmond Gear!
Ron Hix, Marketing Director for Richmond Gear stated “Richmond Gear wanted to ADD to our already strong contingency postings for weekly racers by offering BONUS product and apparel awards for their tireless efforts. The Contingency Connection’s Weekend Warrior program is a perfect avenue to reward these well deserving weekend warriors.”
RICHMOND GEAR is a leading manufacturer of professional quality, hi-performance ring and pinion sets. For over 80 years, the Double Diamond has signified the highest quality gears in the racing industry and now Richmond has stepped up to post nearly $20,000 in BONUS AWARDS in addition to their $60,000+ Contingency Posting! Richmond Gear’s marketing motto is “Winners Run Richmond” and the Weekend Warrior Bonus awards will be awarded to grass-roots WINNING Contingency Connection oval track and drag racers nationwide.
The 2004 Contingency Connection will feature over $100,000 in NATIONAL contingency postings for EACH Contingency Connection track rewarding WEEKLY oval, drag, sport compact, and motorcycle racers. Mr. Gasket Performance Group, a long time grass-roots racing supporter is a multiple year sponsor of the Hurst and Mallory Cup Series for the entire 1200 event Contingency Connection program.