HARRISBURG, NC - The Contingency Connection and National Speed Sport News have announced a three-year partnership to connect Contingency Connection manufacturers to racers via participating race tracks. The Contingency Connection administrates the only grassroots contingency program focused on independent race tracks. National Speed Sports News is the weekly news source for all racers, especially those just entering the sport, and will serve as the focal point for Contingency Connection's communication efforts.
Contingency Connection has 150 participating performance brands offering more than $6 million in postings for 2006. "We have significant participation from companies all over the country, and we hope to continue to expand the program so we can reach more racers and more grassroots oval tracks," stated Jackie Ressa, president of the Contingency Connection.
Starting in the May 3 issue of National Speed Sport News, the Contingency Connection will sponsor the paper's weekly "Racing Nation" section. As the racing season heats up, this grassroots department will list the winners from more than 180 oval tracks each week. Participating Contingency Connection tracks will be highlighted to let racers know which race tracks are involved in the program.
"National Speed Sport News got involved in this program because we are the only place the Contingency Connection could really get its message out to racers and race tracks because we're weekly and offer extensive coverage of grassroots racing," said Publisher Jim Savas. "Our national reach makes it easier to get the word out to all parties."
National Speed Sport News will offer Contingency Connection manufacturers the opportunity to display their logos within the "Racing Nation" editorial pages while celebrating drivers who win using specific products. Manufacturers who become part of the "Performance Edge" advertising section of the paper will be asked to run a win ad once a month to support one or more racers who win using their products.
"It is our goal to aggressively push this program so that grassroots racers will buy more products from the manufacturers involved," Ressa noted.
National Speed Sport News offers the nation's most complete racing coverage each and every week. Every Series. Every Track. Every week. For more information, please visit www.nationalspeedsportnews.com.
Program Contacts: Jackie Ressa President, Contingency Connection 423-288-0285 jressa@chartertn.net Jim Savas Publisher and VP, National Speed Sport News 704.455.2531 ext. 105 jims@nationalspeedsportnews.com
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